Apple in talks to buy potential suitors from EA, Disney and Amazon – 9to5Mac
The video game publisher Electronic Arts (EA) is actively looking for a possible buyer or a merger. Apple was in talks with the company to buy EA according to Puck. Disney and Amazon have also discussed buying the video game company.
The Redwood City-based firm released hits like Apex Legends, Madden, and The Sims franchise. The idea of a takeover or a merger came after Microsoft bought Activision Blizzard for $68 billion earlier this year. A little after, Sony bought Bungiethe studio behind Fate for $3.6 billion. According to PuckEA would ideally like a merger so that Andrew Wilson can remain CEO of the merged company.
EA’s roots actually go back to Apple. In 1982, Trip Hawkins, then Apple’s chief strategy and marketing officer, left the company to start EA. However, a buyout wouldn’t be Apple’s first venture into gaming. The Cupertino company unveiled its Apple Arcade gaming service in 2019. Through Apple Arcade, users can play ad-free games on their iOS devices, macOS and tvOS.
EA spokesman John Reseburg said the company would not comment on “merger and acquisition rumors and speculation.” Reseburg added: “We are proud to operate from a position of strength and growth, with a portfolio of incredible games, built around powerful IP, created by incredibly talented teams and a network of over half a billion players. We see a very bright future ahead of us.
Apple has not commented on a potential deal with Electronic Arts.
The 9to5Mac take
I have a hard time imagining what an agreement between EA and Apple would look like. Puck mentions that EA’s ideal candidate for a merger was Disney, as it reached out in March in search of a “more meaningful relationship”. However, the entertainment company hasn’t pursued those conversations, likely because it’s focused on building up its Disney+ subscriber base. Additionally, a potential ESPN merger could take place as Disney owns the sports network.
EA seems to be in a rush to finalize a deal, so we’ll likely know more soon. However, I imagine the relationship between Apple and EA is only “talks” for now.