the latest research from Consumer Intelligence Research Partners (CIRP) shows that the four iPhone 12 models accounted for 63% of total US iPhone sales in the quarter ending June 2021.
The highest-end iPhone 12 Pro Max tied with the one-year-old iPhone 11 for the largest share of all models at 23%, while the iPhone 12 mini and iPhone XR had the most small share, each at 5%, according to CIRP. As pandemic-related restrictions relax in the United States, the Chicago-based research company said the increase in consumer spending was linked to consumers switching to more expensive iPhone models.
“Apple has behaved very well coming out of the COVID-19 pandemic,” said Josh Lowitz, co-founder of CIRP. “The increase in consumer spending is tied to the shift of consumers to more expensive iPhone models as they retire older phones and buy more in Apple stores to buy these iPhones.”
The switch to more expensive models pushed the average US iPhone selling price up to $ 869 in the June 2021 quarter, Lowitz added.
The research note also states that Apple has seen a significant increase in iPhone sales through its retail operations, including physical and online stores. In the June 2021 quarter, 27% of iPhone sales in the United States were made through Apple, up from a previous record of 21% in September 2020, according to CIRP.
CIRP bases its findings on its survey of 500 customers in the United States who purchased an iPhone, iPad, Mac or Apple Watch during the period April-June 2021.