New iPhone warning, missing iPad Pro features, Apple MacBook Pro mystery

Looking back on another week of Cupertino news and headlines, this week’s Apple Loop includes a new iPhone security hack, iPad Pro wishlist, Apple Silicon M2 mystery, explaining the obsession Apple for the thirty percent, and Apple’s virtual reality plans go back to a favorite Steve Jobs slogan.

Apple Loop is here to remind you of some of the many, many discussions that have taken place around Apple over the past seven days (and you can read my weekly Android news roundup here on Forbes).

What comes after Pegasus to come after your iPhone?

After the well-documented exploits of NSO Group’s Pegasus software used to hack iPhones, Reuters’ Christopher Bing and Raphael Satter point to a second Israel-based company working in the same space.

“NSO and QuaDream are believed to have used similar hacking methods (known as forced entry) and that they were ‘zero click’ hacks. This means that they work without the user having to need to click on a URL, usually sent via an unsolicited SMS or email, something users are increasingly aware of. In short, if they were targeted, there was no way to avoid one or the other of the hacks.”

Reuters through Forbes.

This is what the iPad Pro needs

Apple’s push for the iPad as “your next computer” has waned slightly – after all, new Apple Silicon macs need to establish themselves in the mainstream – but the iPad Pro’s promise is still a bit more than what is delivered. Jose Adorno has some ideas on how to mount the iPad Pro on new Macs:

“The new MacBook Pro is ridiculously powerful and in a few months Apple is expected to announce a redesigned MacBook Air that will be the perfect option for users who don’t need that much power. So how does the iPad Pro s does it fit into Apple’s lineup now? It’s expensive, requires additional hardware, and users can’t take full advantage of it.”


Everyone in America wants Airpods

Apple’s various headphones and earbuds have been bestsellers since just after the AirPods were introduced in 2016. The latest US market figures show a dominant market share in portable audio streaming.

“According to Statista’s Global Consumer Survey, Apple is by far the most popular headphone brand in the United States. After surveying 4,220 American adults about their personal headphones, Statista found that 34.4% of respondents used one of Apple’s products, followed by Apple-held Beats in second place at 15.3%.


The mysterious arrival of the M2

Meanwhile, the question of when Apple will introduce the M2 chipset has to do with potential updates to the MacBook Air and MacBook Pro. While some are still eyeing the March event for macOS laptops, a more realistic answer would be October, especially because of macOS:

“…although there was talk of an 18 month cycle, I would expect the M2 hardware to be tightly tied to the software. And the macOS software is right in the middle of the cycle. With the next release macOS to be revealed at WWDC in June before entering beta before an October release, surely it makes more sense to wait until October for the first Mac M2?”


Why Apple Thinks Thirty Percent Is Fair

Jason Snell has a point worth discussing about Apple’s thirty percent commission on all App Store transactions. It’s not just about the cost of running the service or processing payments (although that’s part of it), the cost is justified because Apple gives you access to all those iPhone users it’s cultivated… in ignoring the fact that Apple deliberately designed the iPhone so that you can only access those iPhone users through Apple’s singular gateway.

“What’s also clear is that Apple doesn’t think the 30% it takes on most App Store transactions is a fee to run the App Store and manage its finances. Instead of this Apple believes is money owed to Apple for building and maintaining the iPhone as a platform for third-party apps It’s not just credit card transactions, the band server bandwidth and App Store approval and writing staff salaries. It’s Xcode, documentation and developer relations. And most importantly, it’s access to a billion people who use and love their iPhone.”


And finally…

Remember the Reality Distortion Field joke that many think Steve Jobs might create around a product? I think whoever names Apple’s AR and VR-based operating system does, because there’s delightful geeky joy in calling it realityOS:

“What is Apple’s realityOS doing in the App Store download logs?” asks iOS developer Rens Verhoeven. Steve Troughton-Smith, another developer, states that a GitHub repo referencing realityOS confirms that it “has its own operating system and its own binaries…and it has a realityOS simulator”. He also speculates that it could just be “a holdover from someone’s pull request from a fake account.”

The edge.

Apple Loop brings you seven days of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column Android Circuit is also available on Forbes.

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Steven L. Nielsen